International Marketing

Funders: ACOA, IET, CBPPL

Researchers:

• Dr. William Newell

  Assistant Professor of Business, Grenfell Campus

Interns:

• Tong Liu

  Bachelor of Business Administration program, Grenfell Campus
  Supervisor: Dr. William Newell
  Research Title: A market analysis of black pellets and activated carbon: The Asian Market

• Anees Mallick

  Bachelor of Business Administration program, Grenfell Campus
  Supervisor: Dr. William Newell
  Research Title: A market analysis of black pellets and activated carbon: The European Market

Overview: Like many Canadian producers in the pulp and paper industry, CBPPL derives a significant portion of its revenue through the sale of products in international markets. Recent consumer trends and emerging challenges with international trade significantly affect CBPPL’s ability to compete in these markets. With this in mind, this project focuses on the following objectives:

• Identify and assess new international markets and buyers for CBPPL’s current products.

• Explore and assess the market potential for book paper in both current and international markets, as identified in the first objective.

• Conduct primary business analysis for optimizing logistical processes in transporting the paper products to new international markets.

Overall, this project aims to provide an actionable road map for CBPPL in pursuing sales in international markets. This will help find solutions to increasing challenges.